Series of e-commerce web applications

Business purpose

The customer represents a successful French start-up offering personalized e-commerce service.The customer decided to create a new platform for online shopping, focusing on personalized help and free sales-consultancy. This individual approach sets the service apart from other, rather traditional players on the market, allowing the users to optimize both time and results of the shopping.

IT staffing

The Noveo team helped the customer to elaborate the specifications and developed web and iOS applications as well as the back-end part from scratch. The platform brings together simple users, looking for something special in the vast offer of the platform, and experts, knowing the market and competent in the subject. Every user can complete a special quiz and, if successful, become an expert in one or several areas and help the users to find exactly what they need.

The users can choose products directly from the catalogue or ask an expert for advice, describing their needs and budget. The expert composes a list of suggestions from the catalogue, precising the request in direct chat messages if needed. If the user likes the suggestions and purchases something from the list, the expert gets a commission that he can later spend buying something from the catalogue himself. The user can also rate products, experts and receive advice.

The platform allows the users to pass the whole purchasing process from managing wish lists to buying, tracking and optionally returning products in several domains – men and women fashion, home, kids, gifts, hotel business, cosmetics and automobile services.

The project continues to evolve, and new domains and features are expected to be added.


  • Symfony 2
  • Vue.js
  • Angular.js
  • Laravel
  • Objective-C

Project size

  • years
  • team